What's Better Natural Face Or Makeup?
Information technology's no undercover that natural or "clean" beauty has blown up in contempo years. Consumers care nigh non-toxic ingredients and are making a conscious try to pay close attention to harmful chemicals normally found in makeup products, like parabens, that could be wreaking havoc on their bodies. But let's go real:What does "natural beauty" even hateful anymore? Increased demand for clean, cruelty-free, and vegan ingredients has, sadly, caused brands to use suspicious marketing tactics, slapping "natural" and "organic" labels on their products without legitimate certifications.
Plus, it's difficult to decipher if "natural" makeup brands are beingness completely transparent when information technology comes to refraining from harsh chemicals and animal testing. This is why organizations like PETA (opens in new tab)and Leaping Bunny (opens in new tab) are so important—both websites offer tools to search which brands are truly using organic, cruelty-free, and ethically sourced ingredients.
I have one more thing to address before we motility on: There'southward a huge misconception that natural makeup products are incapable of delivering glamorous results. That might have been true, like, a decade agone, but today there are plenty of brands creating buildable, high-impact products that over-evangelize in the shade department. Natural makeup brands are on the rise, and here are my all-time favorites.
LYS Beauty
Later on more than a decade spent in the clean dazzler industry, Tisha Thomspon decided she'd had plenty of the lack of diversity in natural makeup. LYS Beauty launched in 2019 on Sephora equally the first Black-owned make clean beauty brand to receive Sephora'southward postage stamp of approval, instantly becoming a sold-out favorite for its formula and powerful pigment targeted towards pare of color. Each product is made to exist pare-focused first, ingredient wise, with focus on skin affected by hyperpigmentation and night marks.
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Milk Makeup
An offset of Milk Studios, Milk Makeup has been in the clean dazzler space since the kickoff, focusing their branding and bulletin on galactic-feeing products that are made for effortless beauty vibes. Their dedication to improving their formulas and packaging, non to mention their refillable and natural ingredient-focused products, helps explicate why most TikTokers have at least one item from the make.
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Westman Atelier
Gucci Westman, renowned makeup artist and the brand's namesake/founder, created Westman Atelier to bring a luxurious aesthetic to make clean beauty. With sustainability in the foreground, natural ingredients are a major colonnade in the identity of this cosmetic brand. The refillable durable packaging and creamy products with plant-powered ingredients make them a favorite for IG-worthy shelf shots and product that works well, trusted by clean beauty store Credo (opens in new tab).
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Minori Beauty
"Minimalist" and "clean" are 2 words that perfectly describe this essentials-merely dazzler brand. Anastasia Bezrukova founded Minori Beauty for those who desire to declutter their beauty drawer and focus on the few key products for simple, natural clothing. Creamy blushes and highlighters offering multi-use effects for flushed looks and cottagecore darling dreams, while the straightforward formulation makes information technology simple to figure out what exactly is in the product.
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Truthful + Luscious
Good.Clean.Glam is the tagline of this indie beauty brand, founded by long-fourth dimension beauty entrepreneur, Mehir Sethi. As a 100 per centum vegan brand, the focus is on the product conception with unproblematic packaging and dedicated items that make for an piece of cake switch for any non-make clean beauty product.
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Athr Beauty
A reminder that make clean beauty tin can be bright and shimmery (without the mesomorphic plastic glitter), Athr Beauty is bringing fun to natural beauty with their gemstone-inspired palettes and Taylor Swift-worthy red lippies. Sustainable practices are found from beginning to stop with durable zilch-waste material packaging, off-white-trade ingredients, and of course, vegan and cruelty-free formulas.
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Wander Beauty
Multi-use products are one matter, but cosmetic items designed for multitasking have innovative packaging and dual-use makeup to a new level. Duo eyeshadows and double-sided highlighters feature cruelty-gratis, paraben-complimentary, and constructed fragrance-complimentary ingredients that don't cake on the skin, instead leaving a soft-touched glam. Their sustainable choices don't stop at formulation; they're also actively working to accept more environmentally-condom initiatives in production.
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Store My Favorite Wander Beauty Products
Freck Beauty
What started with a desire to create a freckle cosmetic product turned into a skincare and makeup brand that is favored amongst Gen Z, influencers, and beauty lovers alike. Founded by Remi Brixton in 2017, all products are vegan and cruelty-free, with natural ingredients like cactus, shea butter, and flower water highlighted. The make'southward website proudly states: "We are the bold, clean dazzler make for anyone that cares about ingredients, respects the process, and doesn't care about the rules."
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lilah b.
This clean beauty brand has strict guidelines for the ingredients they allow in their gorgeous, Instagram-worthy products. Everything in the line is vegan-friendly and cruelty-costless, and formulated without gluten, parabens, phthalates, sulfates, and synthetic fragrances. Many of the products are multi-utilise, and each compact feels heavy and luxurious in your palm—and is gorgeous to boot.
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Kosas
Kosas isthe makeup brand for skincare lovers who want their cosmetics to complement their skincare regime. Whether y'all're looking to be actress hydrated, soothe irritated skin, or brighten dull skin, each makeup product contains ingredients that works with that goal, while too delivering enviable color payoff. Kosas has banned the use of over 2,700 different ingredients that they swear to never put into their formulas. The Leaping Bunny certified brand claims their line is "loose, quick, agile clean dazzler that works the mode you lot desire it to."
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Bite Dazzler
Seize with teeth Beauty's motto is that clean doesn't have to mean boring. Their lip products bring the boldness and intense color, without harmful or sensitizing ingredients. Superfoods replace harmful chemicals in their formulas, so you lot don't have to cede anything for your dazzler look. Licensed toxicologists review all the products that Bite puts out and test them for prophylactic, allergens, and efficiency. When your makeup artist has a lab glaze on, you lot know the dedication is real.
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Tower 28 Beauty
Tower 28 doesn't want to limit who tin use their products, which is why every single detail is formulated with sensitive peel in mind. This dermatologist-tested brand is hypo-allergenic, non-comedogenic, and gluten-free. From their truly poppin' lip glosses to their glowing highlights, this brand uses ingredients that are safer for even the well-nigh sensitive consumer. Tower 28 Dazzler follows the National Eczema Association'due south ingredient guideline, which is a rarity in the beauty globe. And then if your sensitive skin has been holding y'all back from getting into the beauty earth, this brand is perfect for you.
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Shop My Favorite Belfry 28 Products
Vapour Beauty
Vapour Beauty isn't just dedicated to providing stunning makeup products that are stunning—they care for the planet, too. They regularly piece of work with incredible organizations, like Lipstick Angels, that provide beauty services to cancer patients. They also accept a recycling program that encourages consumers to send back their empty products so the brand can safely recycle them. Not to mention, all the ingredients that the brand uses are organic and natural.
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Beautycounter
Not just does Beautycounter upwardly the game when it comes to clean beauty, but they're transparent about their progress, even going and so far equally to put out an annual Social Mission report listing their accomplishments. While the make is defended to teaching their consumers near the benefits of clean beauty, they are too working to change laws and national guidelines for beauty ingredients. Beautycounter regularly supports nonprofits and is dedicated to constantly improving their formulas and environmental impact.
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Lawless Beauty
Annie Lawless, the brains behind Lawless Beauty, knows the benefit of clean beauty. Equally a child suffering from debilitating eczema and gluten allergies, she sought to create a make clean makeup brand that wasn't exclusively for beauty minimalists. "I started Lawless Beauty with the mission to create highly pigmented, full coverage, and long-wearing clean makeup with a no tolerance policy for sheer, wimpy, no-makeup makeup formulas and whatsoever kind of potentially toxic ingredients," Lawless says on the make's website. If minimal isn't your manner, then Lawless has you covered—in an ethnical, clean fashion.
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Juice Beauty
During her outset pregnancy, Juice Beauty founder Karen Behnke saw how necessary effective, clean beauty brands are. Every ingredient in her skincare and makeup line is certified organic and upstanding, with farm-to-dazzler sourcing. From their cult favorite CC cream to their lash-boosting mascara, Juice Dazzler has you covered. The make fifty-fifty owns a farm in Northern California where they harvest natural products to utilise in their beauty line. It doesn't go more natural than that!
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Rituel De Fille
Los Angeles-based clean makeup brand Rituel De Fille knows what information technology takes to create a captivating glow. Seriously—their cult-favorite highlighters leave a supernatural-looking stop on the skin that'll make an onlooker exercise a double-take. Dreamed upward by iii sisters, this make uses the magic of natural ingredients to make pigment-rich products that you can employ almost anywhere. "We approach our conception similar potion-making," the sisters write on their website. In other words, you tin can trust that each production is crafted with care, are completely natural, and fabricated with minimal ingredients.
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Rituel De Fille Rare Light Crème Luminizer in Phosphene
Rituel De Fille Celestial Sphere Eye Soot in Pyxis
Rituel De Fille Forbidden Lipstick in Written in Blood
Rituel De Fille Inner Glow Crème Pigment in Frenzy
& Other Stories
You may know this fashionable Swedish brand for their minimalist clothing, merely yous should get to know their beauty products, which are as equally elevated and clean. & Other Stories has two international ateliers, in Paris and in Stockholm, with color cosmetics that are paraben-free and cruelty-free with over 85-percentage natural ingredients. "Each production in the range has a formulation with a bespoke blend of manus-picked agile ingredients with certified origin from French republic," Catarina Åberg, senior cosmetics pharmacist at & Other Stories toldFaddy Arabiain an interview (opens in new tab). Many of the colors mimic the clothing, and there'southward also body products and makeup products a part of the collection. You're guaranteed to glow with their dazzling eyeshadows, flossy feel-good formulas, and shine-blinding lip products.
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RMS Beauty
On a scale of ane to ten of freaking astonishing products in the natural makeup space, RMS Beauty is a big x. The company was dreamed up by esteemed makeup artist Rose-Marie Swift, who values health and wellness just as much as cosmetics. She'due south taken this ethical approach a pace further, creating concealers, highlighters, and lipsticks formulated with raw, food-grade, and organic ingredients in their purest state. You tin can expect these good-for-you ingredients to make your skin glow from the inside out.
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Alima Pure
Unsurprisingly, I was drawn to Alima Pure when I found out the make was birthed in my beloved hometown of Portland, Oregon. In that location aremany corking things about Portland, but one of the metropolis's most admirable characteristics is its dedication to eco-friendliness. Alima Pure is an authentic extension of Portland'due south DNA, which is grounded in sustainability. The make boasts a "less is more than" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to exist their best-selling product.
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Beauty Bakerie
Allow'due south set this directly: If you turn downwardly food-themed makeup, you and I can't be friends. But if this combination sounds enticing, you're welcome to go along reading. Indie brand Dazzler Bakerie was founded in 2011 by Cashmere Nicole (opens in new tab), and their dessert-themed makeup will make y'all feel happy inside. Most importantly, the pillars of the brand are rooted in proficient-for-you formulas. Nicole overcame breast cancer, which inspired her to go paraben-free, vegan, and cruelty-gratis with all of her products.
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Ilia
Make it a point to be intentional near what you're putting on your face up. Ilia makes it easy to be more mindful with makeup choices. The luxurious packaging is made from recyclable aluminum and each product is advisedly crafted with wellness-conscious ingredients. They're on a mission to make clean beauty the norm, and are enlightened thatnotall natural products are created equal. With shades that range from neutral to vibrant, trust that these volition do right past your peel.
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W3LL People
W3LL People believes in combining skincare and makeup to create something beautiful. If you're a no-makeup makeup lover, you'll appreciate how their products will raise your natural beauty. Staying true to its natural roots, all products are handcrafted in small batches, which means when you receive each production you tin can trust that it's been made to ensure the safest, freshest experience.
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Kjaer Weis
I wait at Kjaer Weis' shiny, chichi packaging will convince y'all that natural makeup products can indeed look sophisticatedand deliver gorgeous results. As a long-time makeup artist, founder Kirsten Kjaer Weis experienced the struggle of not having loftier-performing organic products for clients with sensitive skin. This brand is a oversupply favorite considering information technology uses merely top-tier organic ingredients that won't ever compromise the health of your skin. You lot get elegance and clean formulas without any parabens, silicones, petrochemical emulsifiers, or synthetic fragrances.
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Kjaer Weis Lip Tint
The Lip Bar
Natural makeup products should be attainable and inclusive. Menstruum. Creator of The Lip Bar, Melissa Butler, recognized that demand later growing incredibly frustrated with the beauty manufacture's lack of variety. Her make offers 100 percent vegan and cruelty-free ingredients in an array of shades suited for all peel tones. Oh, and did I mention everything is under $20?
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P/Y/T Beauty
P/Y/T Beauty takes natural makeup seriously: they've banned over 1,300 harsh chemicals from their products and source their materials sustainably, but maintain bold and inclusive shades. Whether you're going for a simple await or something a bit more than heady for the 'gram, P/Y/T has yous covered at an affordable price point. Best of all, their concealer is formulated with nourishing ingredients like shea butter and olive oil. According to P/Y/T, "the result is safe, better-for-you makeup that looks damn adept!"
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Saie
Make clean beauty make Saie is known for their surprisingly long-lasting and chip-gratis oil-based mascara, just that doesn't mean their other products tin can't share the spotlight. With their tinted, SPF-enhanced moisturizer, dewy highlighters, and glassy lip balms, Saie lets yous pigment your confront without worrying about harmful additives or lackluster performance.
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Source: https://www.marieclaire.com/beauty/a25847722/best-natural-makeup-brands/
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